- Google Shopping
- Email automation
Bristol’s most iconic independent retailer
We were tasked with increasing online sales for one of Bristol’s most iconic brands, Loot Vintage Clothing.
Our strategic approach was to focus on generating new customers with an innovative Google Shopping campaign and then to reinforce this with brand-focused emails that highlight values, promotions and champion Bristol’s independent spirit. Simple, right?
In order to make the campaign a success, we looked at the big picture when it came to customer touchpoints. From understanding how, when and why customers search for vintage clothing to what incentives and options we deliver to them on-site to creatively persuade.
Integration of Apple & Amazon Pay to ease the pain of payment.
Setup and management to increase clicks and conversions.
Convincing customers to share data after GDPR.
Increased customer satisfaction with automated emails.
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