Client
Expedeon
Year

2017-2018

Awards & Mentions
Deliverables
  • Strategy
  • Branding

Enabling scientists to make more informed decisions, faster.

Expedeon are a global Life Science company specialising in genomic, proteomic  and immunology sectors Рwhat are they you ask?

Pretty much everything that you can think of that helps a scientist run diagnostics, from anti-body labelling and DNA sequencing to lab equipment, they are a labs best friend.

Our task was to create consistency across their newly acquired group companies through creating a comprehensive brand that staff and shareholders alike believe in.

The world of Life Science.

Knowing your protein from your genome.

Our start point was to use our background knowledge in the world of bio-technology and life science to review their current product and service range, asking core questions like:

  • What’s the real benefit of using your anti-body labelling kit?
  • What do the scientists that interact with your product really think of you?
  • What do you stand for as a brand?

What we quickly realised was that the product offering across core lines were vastly superior in terms of speed and reliability, meaning reduced R&D time and more informed scientists.

Expedeon example social media image card
Exhibition banner design for Expedeon
Expedeon logo designed by Lightbulb in Bristol
Branding

Look & Feel

The brand needed rejuvenating , away from the dated look and contentious tone of voice and replaced with a modern-technical feel which was evocative of the brands shared heritage with Innova Biosciences and CBS Scientific.

Colours
PMS 446 C

#4D4D4D

Proteomic Blue

#0087C7

Genomic Green

#73C92D

CBS Gold

#F6B221

Fonts

Montserrat

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

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