Client
Forest to Home
Year

2017

Awards & Mentions
  • SW Creative 2017
  • Drum Cream Awards*
Deliverables
  • Research
  • Strategy
  • Branding
  • e-Commerce site
  • Cross Channel Campaign

Modern furniture. Designed over decades.

Forest to Home approached us with a challenge. We need the works, brand, website and a cross channel campaign to help increase awareness of the brand and tell the story of our stunning live-edge furniture.

Over the space of 12 months we theorised, tested and produced a polished brand identity, UX focused e-commerce site and a cross channel campaign with focused on driving awareness of the plucky start-up.

Our crowning jewel in the campaign was a 120 second regional TV ad, suitable for Video on Demand and promotion on social media produced by creative video production team JOOKA.

Market Research

David & Goliath.

We began our process by researching the furniture market using a mixture of Mintel data and hands-on field research, visiting and speaking with a variety of regular consumers to find out who they are, where they are and what they desire.

Our team of researchers established two distinct markets which split into commercial and private buyers, we then segmented these based on our insight into:

  1. Eddie, 55-64, single, higher professional living in the South-West.
  2. Commercial hospitality & associated architects who work with major chains such as Nandos, Ask and Leon.

Demand was notably high for LIVE edge furniture and the ability to possess something unique.

Forest to Home, Market Research, Lightbulb,
Nandos, Forest to Home, Lightbulb, Bristol, Advertising, Agency
Nandos Twickenham, Forest to Home, Lightbulb, Advertising Agency, Bristol
Nandos Twickenham, Forest to Home, Lightbulb, Advertising Agency, Bristol
Nandos Twickenham, Forest to Home, Lightbulb, Advertising Agency, Bristol
Strategy

Luxury Availability

Our strategy was based around penetrating the luxury market, rapidly raising awareness of the brand in both target sectors.

We named this Luxury Availability and was the message surrounding being able to own a piece of unique nature at an affordable price.

Working together with Forest to Home, we diversified the product range to include a more standardised seasons collection whilst marketing our bespoke project portfolio to the corporates via a luxury trade brochure.

Branding

We wanted to ensure the brand was evocative of it’s luxury heritage and developed a visual identity which brought a high-end look and feel across collateral. ‘Forest to Home’ was specifically we tested with consumers to great success due to the ‘process’ themed nature of the name, ‘Forest to (->) Home’.

Forest to Home Icon, Lightbulb, Advertising Agency, Bristol

Colour Palette

Accent colour

#D6BEA9

Secondary colour

#B6A395

Secondary colour

#AF7859

Logo & alternative blocks

#242E2B

Typography

Lato Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

e-Commerce site

It was clear that without a well thought out User Experience (UX), our efforts to-date would be relatively in-vain without a slick e-Commerce system to convert users for Forest to Home.

Our digital design team worked from the ground up to design a stunning online store, which showcased the various product ranges, corporate cliental and integrated payment gateway to deliver funds direct via Stripe.

Lightbulb were outstanding; they just get our brand

William HibbertMD at Forest to Home
William Hibbert, Forest to Home